Boston, MA October 17, 2024 – Tour24, the leading self-guided tour company for the multifamily property industry, today announced a successful financing to drive long-term growth and continued innovation of its world-class self-guided touring experience. The equity raise was led by Mirasol Capital.
Tour24 is an essential solution for converting prospects into residents and streamlining the leasing process. Designed to meet the demand for renter flexibility, Tour24 enables prospects to schedule and tour communities at their convenience, offering self-guided tours both during and after regular office hours, including weekends and holidays.
Tour24 founder and CEO Georgianna W. Oliver said, “This is a milestone for Tour24 as we continue our growth in the apartment industry by solving an important challenge for leasing teams, scheduling and booking tours as quickly as possible. Mirasol brings expertise and reach in the multifamily industry that is invaluable to Tour24 as we expand and accelerate our growth.”
Steve Winn, CEO of Mirasol Capital, added that, “Our mission is to find the rare and unique companies that aren’t just building promising technologies but also are delivering innovation that translates to return on investment to the multifamily industry. The leaders at Tour24 have a proven track record of delivering award-winning solutions to the industry’s largest multifamily operators. We are excited to support their journey as capital and industry partners.”
About Tour24
Tour24, Inc. is the multi-award-winning app for apartment owners and operators offering self-guided tours. The solution provides future renters easy access to self-guided tours via a custom, in-person, interactive and audio/visual tour experience. Tour24 integrates with existing technology stacks and is the most comprehensive solution available today. Led by a high-caliber team of industry experts, Tour24 delivers more traffic, more tours, and ultimately more leases. Learn more at tour24.io.
About Mirasol Capital
Mirasol Capital is a Dallas-based investment firm that pursues opportunities in real estate, technology and entertainment that reimagine how we live, work and play. Mirasol leverages its network, resources and expertise to generate superior returns over the long-term. This vision is influenced by our founder, Steve Winn, an entrepreneur with decades of experience in pioneering new markets across the tax processing, real estate technology and entertainment industries. For more information, please visit www.mirasolcapital.com.
Press Contact:
Cameron Thomas for Tour24
cameron@verbfactory.com
416-660-9801