ENTREPRENEUR - It's Time to Revolutionize the Housing Market With the 30-Minute Lease

The real estate landscape is ready to leverage technology to maximize its potential across the rental market.  By Georgianna W. Oliver October 25, 2022 It's been 75 years since Bell Labs rolled out the first transistor and revolutionized the world of electronics. Since then, technological innovation has been about making devices smaller, faster and more powerful. But while most of the conversation has been focused on...

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FORBES - Three Strategies For Attracting And Retaining Workers

Georgianna W. Oliver - Forbes Councils Member Sep 13, 2022 Georgianna W. Oliver is the founder of Tour24, the leading new product that offers self-guided tours for apartments. The pandemic forcing organizations to migrate to fully remote models was soon followed by the “great resignation,” in which millions of workers, many of whom were millennials and Gen Z, quit their jobs. This situation has made it difficult for...

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AAOA – Using Self-Guided Tours To Help With Today's New Leasing Challenges

In our post-pandemic world, traditional ways of doing things have become obsolete, seemingly overnight. Operators need to find ways to manage their assets more efficiently and meet evolving renter preferences. Everyone will be looking for smarter and quicker ways to rent apartments, which presents its own set of challenges. HERE ARE THREE TIPS FOR HOW SELF-GUIDED TOURS CAN HELP SOLVE TODAY’S NEW LEASING CHALLENGES: CHALLENGE #1 Pandemic...

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GLOBEST.COM – Open, Map-Based Technology Redefines Apartment Data

Free software tool helps operators improve their information “hygiene” through visuals rather than pure numbers. There was a time not long ago when the apartment industry couldn’t stop talking about “big data” and “business intelligence.” These phrases sounded great during team meetings, but were also ones that often could not be fully explained or quantified by the operations team. Recent advancements have been made—keyed by...

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THE NETWORK - Maximize Efficiencies and Increase Revenue with Self-Guided Tours

The pandemic accelerated the need for self-service options across virtually every industry. Companies hustled to come up with new and innovative ways to meet consumer demands. Traditional ways of doing things became outdated, seemingly overnight. Although COVID-19 may have led to rapid adoption of self-service and personalized options out of necessity, the multifamily industry quickly learned these options are here to stay. Operators need to find...

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CREJ – Self-guided tours score big with future renters

We live in a self-service world. We check in for flights from our phones, get food delivered to our doors with one tap and access any movie we want, anytime, from our couches. The pandemic accelerated the need for self-service options across virtually every industry and multifamily housing is no exception. Companies hustled to come up with new and innovative ways to meet consumer demands. Traditional ways of doing things became outdated,...

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FORBES – 13 Agile Principles To Capitalize On

Agile principles were first developed to support the tech industry, and now they have become so much more than that. Used in a variety of industries, these methodologies get people out of their functional silos and boost multidisciplinary teams for greater efficiency, productivity and flexibility. Helping your teams do their best work and ensuring constant communication are keys to an agile business. Here, professionals from Forbes Business...

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Your Guide to Self-Guided Tours

How to create the optimal tour experience while maintaining a secure community and boosting conversion rates, creating a win-win for both leasing teams and prospective residents. Self-guided tours became a leasing tool of necessity during the pandemic. Many operators did what they had to do and accelerated implementation of whatever solution they could get immediately up and running. Unfortunately, in their haste, operators sometimes skipped...

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ENTREPRENEUR - How Startups Can Attract the Right Type of Investors

It is important for all business, especially startups, to garner support from the right type of investor.  When it comes to investors, one size does not fit all, and it’s not always those who “show you the money” that will be the right fit for your business. The process can seem daunting — particularly for a startup.  Having started and sold three companies, while currently building my fourth, I have identified...

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Self-Touring Intel from Industry Leaders at AIM Reconnect

Joanna Hackney, our EVP of Client Success, recently moderated a discussion at the digital AIM Reconnect conference with leaders in the multifamily industry that have successfully implemented self-guided tours. We live in a world dominated by self-service culture - we check in for flights from our phones, we order clothing online and we access entertainment from our couches. Today’s renter expects a self-service solution and, the fact is, they...

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