Category: Article

Article
WEALTH MANAGEMENT REAL ESTATE – Multifamily Owners Go Virtual to Get Leases Signed Amid COVID-19
May 6, 2020

New technologies let apartments shoppers to check out potential homes without ever being in the presence of a leasing agent. Bendix Anderson Virtual and augmented reality have been available for some time and had seen sporadic use, but the mass COVID-19 precipitated shutdowns nationwide have led to rapid adoption of the technologies by multifamily owners in order to get leases signed during the pandemic. “Owners of apartment buildings across the...

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THE TECH TRIBUNE – 5 Top Technologies that Build Profitable Connections with Customers
April 2, 2020

Technology is transforming the way we exist. From retail, to banking, to construction, every industry has undergone enormous technical evolution over the last 20 years. It doesn’t really matter what business you are in, advances in high tech have boosted efficiency and reduced costs. But for some industries (especially real estate), technology can create an enduring and long-lasting connection to customers. By Georgianna W. Oliver, founder of...

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MULTIHOUSING NEWS – Leaning on Tech Amid Coronavirus Turbulence
April 1, 2020

Self-guided tours, drones and immersive reality can help real estate businesses moving forward during unprecedented challenges. By Laura Calugar Shaken by the coronavirus crisis, the whole world has taken drastic measures to minimize the spread of the virus. Avoiding crowds, switching to the work-from-home environment and social distancingare all common practice nowadays. This has had a significant impact on many industries, including real...

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Article
MULTIFAMILY FLORIDA – Multifamily Tech Trends – Winter 2019
March 9, 2020

TOUR24 Many communities have virtual tours available on their websites, providing prospective residents an instant tour of the unit without them having to get up from their computer. While these virtual tours are beneficial for bringing residents to the property, they don't always provide the hands-on experience residents need before committing to a community and signing a lease. That's where self-guided tours come in. Tour24 is one company making...

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Article
10 Things to Know from OPTECH19
December 11, 2019

10 Things to Know from OPTECH19 Dallas Mavericks CEO Cynthia Marshall gets the audience on their feet during the closing keynote session at OPTECH 2019. Last week’s NMHC OPTECH in Dallas once again shattered attendance records, bringing together more than 2,300 apartment executives and technology partners for three days of networking, learning and deal making.   NMHC OPTECH continues to be the industry’s go-to place for new product...

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Article
MULTIFAMILY INSIGHTS - Top 4 Companies at NMHC OPTECH 2019
November 25, 2019

Here are the top four multifamily technologies featured at this year's annual NMHC OPTECH conference in Dallas. Over 2,000 professionals in the multifamily industry attended this year's NMHC OPTECH Conference. If you haven't already, check out our blog post on the Key Takeaways from Optech 2019 for access to summaries of speaker presentations and slides from the conference. Many of the speaker presentations at OPTECH focused in on the topics of...

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Article
MULTIHOUSING NEWS - Tours de FORCE
September 17, 2019

Flexible scheduling is just one of the advantages of letting brokers and prospective tenants show themselves around available spaces. By Jeffrey Steele For the prospective resident, the experience is not unlike that of a museumgoer using an app or rented tablet to visit a special exhibit. After visiting the multifamily community’s website and selecting from available openings, prospects arrive at the appointed day and time, accessing the...

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Article
Self-Guided Tours - The Future is Here
July 11, 2019

By Georgianna W. Oliver, Founder of Tour24 As property technology (#proptech) continues to take the multifamily world by storm, it’s easy to feel overwhelmed by all the options available to help lease units faster! These technology enhancements are here to stay, and the next generation of renters not only expects tech amenities, they are naturally attracted to tools that offer self-service. The hottest example of new products is the...

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Article
INMAN - Tour24's self-guided apartment tours are catching on — is residential next?
April 10, 2019

Inman By Craig C. Rowe April 10, 2019 With facial recognition, carefully managed tour schedules and beacons that provide data to managers, the company is helping renters see apartments on their own. Tour24 is an app for facilitating agent-less apartment tours. Platforms: iOS and Android; browser Ideal for: Leasing agents, new condo sales, model home tours, accommodating “drive-by” tours Top selling points -Lease close rate on par with...

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Article
URBAN TURF - Has the Future of Apartment Touring Arrived?
March 4, 2019

March 4, 2019 by Nena Perry-Brown Move over, virtual tours: a new platform professes to enable prospective renters to tour properties at their leisure. Tour24 debuted in December at apartment buildings in Houston, as well as at South Cathedral Mansions in Woodley Park. UrbanTurf decided to take the app out for a spin to see if the conveniences of a self-tour were worth the inconveniences of such new technology. Before touring,...

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