Jesselyn Hayes Named Senior Vice President of Sales,
Heather Pietanza Promoted to Vice President of Client Engagement
Boston, February 11, 2025 – In a bold move to fuel its rapid growth, Tour24, the leader in self-guided tours for multifamily, has promoted Jesselyn Hayes to Senior Vice President of Sales and Heather Pietanza to Vice President of Client Engagement. These strategic promotions come on the heels of a year marked by significant expansion, including the successful closing of Series B funding — underscoring the growing demand for convenient, on-demand touring solutions. Through its innovative audio-visual tours and AI-driven features, the company is redefining how leasing teams connect with prospects, making the leasing process more efficient, personalized, and streamlined.
Hayes, a sales powerhouse, joined Tour24 in 2020 after her time at CoStar, where she was a top performer and award-winning sales representative for five years. She has been instrumental in driving Tour24’s historic growth, most recently as Vice President of Sales.
“Jesselyn’s ability to identify opportunities, build lasting client relationships, and drive revenue has been pivotal to our success,” said Georgianna W. Oliver, Tour24’s Founder and CEO “Her passion, ability to listen to customers and tailor solutions that effectively address their pain points has strengthened our client relationships and led to strong growth.”
Pietanza, who was previously Senior Director of Production, has played a critical role in implementing and onboarding Tour24’s large portfolio clients, ensuring seamless integration and long-term satisfaction. With more than 20 years of multifamily industry experience, she has developed a proven, streamlined onboarding process that reflects her deep operational expertise. Prior to joining Tour24, Pietanza served as an Asset Optimization Advisor at RealPage working with YieldStar Revenue Management, where she honed her skills in performance analytics and business intelligence.
“Heather’s expertise in multifamily operations and her commitment to client engagement have been essential to our ability to scale effectively,” Oliver said. “Her work ensures that every client who partners with Tour24 experiences a seamless transition to our platform, setting them up for long-term success. Together, Jesselyn and Heather exemplify the strength of Tour24’s leadership team, driving both sales and client engagement to record levels. Tour24 expects continued growth with their expertise and talent as the company continues to redefine and expand its impact across the multifamily industry by redefining the apartment touring experience.”
About Tour24
Tour24 is the multi-award-winning platform provided to multifamily owners and operators offering self-guided tours. The solution offers prospects easy access to self-guided tours via a custom, in-person, interactive and audio/visual tour experience. Tour24 integrates with existing technology stacks and is the most comprehensive solution in the market. Led by a high-caliber team of industry experts, Tour24 delivers more traffic, more tours, and ultimately more leases. The company is based in Boston and is privately held. Learn more at tour24.io.
Press Contact:
Cameron Thomas for Tour24
cameron@verbfactory.com
416-660-9801