Expanding available touring hours without taxing leasing teams
Case Study
Case Study Results
0
%
of all scheduled tours are successfully completed
0
%
of tours are scheduled and completed on the same day
0
%
of all tours take place within an hour of being scheduled
0
%
of tours are completed outside business hours
“Tour24 has significantly reduced the burden associated with scheduling and completing tours and given our teams more time to focus on higher-value tasks. It’s been a great platform for us.”
Jack Imesch, Ventures Associate, 29th Street Capital
Location
Groveport, Ohio
Portfolio
15,000+ units, 56 properties across 14 states
Tour24 is available at 24 sites, representing 7,191 units across 6 states
Property Type
Multifamily residential
Tour24 Launch
April 2023
Background
29th Street Communities, 29th Street Capital’s management arm, is a property management company with more than 15,000 units in 56 properties across 14 states.
Results
63% of all scheduled tours are successfully completed
66% of tours are scheduled and completed on the same day
53% of all tours take place within an hour of being scheduled
39% of tours are completed outside business hours
19% of tours take place on Saturday or Sunday
Challenge
29th Street Communities was spending significant time and energy conducting property tours across their property portfolio. Paired with high turnover in the industry, 29th Street Communities needed a way to shift staffing resources to the highest-value tasks, and offering self-guided touring enabled the company to address this pain point quickly and efficiently. Tour24 provided exactly the sort of self-guided touring platform that 29th Street Communities needed.
Implementation
29th Street Communities started using Tour24 in April of 2023, and the impact was felt immediately. Tour24 provides prospects an opportunity to schedule appointments after hours, including weekends, and provides prospects with the ability to tour on their own schedule without the need for a 29th Street Communities staff member present. Tour24 also made it easy for prospects to fill out lease applications as soon as their self-guided tours were completed.
“It was so easy to get up and running with Tour24,” says Jack Imesch, Ventures Associate at 29th Street Capital. “Their implementation process is well-organized and the team was well-equipped to provide any support necessary. Tour24 has added great flexibility to our leasing process and our team on-site has more time now, because we’ve been able to offload most of our tours to Tour24.”
Results
After a year of using Tour24, 29th Street Communities has seen impressive results. The company shared the performance results at the Preserve at Winchester Crossing, one of its premier multifamily communities. Located in Groveport, Ohio, the Preserve at Winchester Crossing was built in 2016 and has 197 units.
Using Tour24, the Preserve at Winchester Crossing saw 63% of all scheduled tours successfully completed, with 66% of all tours scheduled and completed on the same day. This highlights how convenient and efficient the platform is for prospects. In fact, 53% of all tours take place within an hour of being scheduled. Before Tour24, this turnaround would have placed a tremendous burden on the Preserve’s staff, taking time out of their already busy schedules to answer phone calls and take prospects on tours.
Tour24 allowed the Preserve at Winchester Crossing to expand available touring hours without taxing the staff. With Tour24, 39% of all tours are now completed outside of normal business hours, with 19% taking place on Saturdays or Sundays.
“We’ve seen great results with Tour24. Prospects are able to tour our properties at the times that work for them, and this flexibility that we offer prospects through Tour24 gives us an edge over properties that are limited to tours during business hours” says Imesch. “Since much of the burden associated with scheduling visits or accompanying people on tours has been eliminated, Tour24 has proven to provide tremendous value to both future residents and our on-site teams.”