Flexible tour options drive leasing results.
Case Study
Case Study Results
0
%
of all tours booked through Tour24
0
%
of tours within a day
0
%
of tours within one hour
0
%
of all completed tours resulted in lease applications
“It was a matter of finding the right partner to make scheduling and completing tours easy while giving our team members more time to complete other projects.”
Tijana Zivanovic, Investment Management Analyst, Origin Investment
Location
Houston, Texas
Capacity
300 multifamily units in Houston's East End Cultural District
Property Type
Multifamily
Tour24 Launch
February 2023
Background
Developed by Origin Investments, Forth at Navigation is a luxury multifamily community in Houston’s trendy East End Cultural District, a short walk from Downtown Houston. Forth at Navigation offers the lifestyle and amenities that residents want with apartments built for comfort and convenience. The property features on-site coworking spaces, comprehensive amenities, an outdoor pool, and gorgeous rooftop decks overlooking the bright lights of Houston.
Results
60% of all tours booked through Tour24
87% of tours within a day
70% of tours within one hour
38% of all completed tours resulted in lease applications
Challenge
As a luxury property in a desirable Houston neighborhood, Forth at Navigation faced stiff competition for incoming, upwardly mobile residents attracted to the booming work and cultural scene in the fourth largest city in the United States. While a large number of prospects applied for leases upon completing their tours of the model units, the pressure to host tours monopolized the leasing team’s time and prevented them from focusing on other tasks, including attracting new applicants.
Tijana Zivanovic, Investment Management Analyst at Origin Investments, stated that “We needed a selfguided touring solution to ensure more prospects applied to lease at Forth at Navigation. It was a matter of finding the right partner to make scheduling and completing tours easy while giving our team members more time to complete other projects.”
Implementation
The Origin Investments team contacted Tour24 in February 2023 to discuss offering self-guided tours. After evaluation and selection, implementation took only a few short weeks. The Forth at Navigation staff quickly embraced Tour24 and built a bespoke self-guided touring experience so prospects could easily tour model units on their own.
Team members were impressed with the flexible tour options offered by Tour24 to prospects and leasing teams. Visitors could tour several units on a single visit by using their phones to access the property and model units for walkthroughs. The ability to curate the self-guided touring process helped leasing teams best highlight key features of Forth at Navigation. Beyond all this, Tour24’s compatibility with the team’s existing access system came as a bonus. “It was great to see that Tour24 is compatible with our Latch access control system, which added even more value for all parties,” Zivanovic described.
Results
Tour24 made an immediate impact for Forth at Navigation. “Sixty percent of our completed tours were done through Tour24,” said Zivanovic. “Our conversion ratio across the year remained unchanged as 38% of prospects who took tours ended up applying to lease units. We were able to meet the needs of prospects far more efficiently and easily using Tour24.”
The rise in self-guided tours in 2023 allowed the leasing team members to fulfill all of their duties without working outside of regular business hours to manage tours or letting tours consume their entire workday.
“This performance has empowered us to set the stage for the future, where our staff is becoming even more efficient without the need to host tours in person,” Zivanovic said. “We are excited to grow our partnership with Tour24 and create better experiences for people who are considering living in this unique community.”